Difference Between Abercrombie and Hollister (With Table)

Clothing is one of the world’s largest businesses right now, and only a few brands can make grandiose legacy claims like Ambercrombie and Fitch (A&F). It was founded in 1892 which is one of the world’s largest and oldest garment manufacturers, having headquarters in many countries and even a market worth $3 billion USD. Abercrombie and Hollister are two very well and sought-after fashion companies. Although they are both popular and prominent, there is a sense that they are also interchangeable.

Abercrombie vs Hollister

The main difference between Ambercrombie and Hollister is the market that they serve. The age gap creates a diverse market in terms of design features and the overall fashion of the items sold. Both firms are also different in terms of scale, with Hollister being Abercrombie & Fitch’s largest subsidiary.

Ambercrombie caters to a significantly younger demographic. Their primary demographic is youngsters and preteens aged 7 to 16. As a result, Ambercrombie’s products are developed and styled in accordance with the fashion market of this pre-adolescent to adolescent age range. Ambercrombie, like Hollister, is older.

The Hollister division of the Ambercrombie and Fitch group, on the other hand, targets a slightly older demographic. Teenagers between the ages of 14 and 18 are included. Because this is a comparably mature and older age group, the items given are likewise stylized and developed with the age’s overall maturity in mind.

Comparison Table Between Abercrombie and Hollister

Parameters of ComparisonAmbercrombieHollister
DefinitionAmbercrombie and Fitch is a wholly-owned subsidiary of Ambercrombie and Fitch.Hollister is the Ambercrombie and Fitch group’s largest sibling business.
Target ageAmbercrombie’s major age category is the pre-adolescent age group, which ranges from 7 to 16 years old.Hollister caters to a slightly older demographic, ranging in age from 14 to 18 years.
Company foundedAmbercrombie was established before the other subsidiaries.Hollister was formed after Ambercrombie.
MarketAmbercrombie manufactures clothing for the adolescent market.Hollister manufactures clothing for adults as well as the teen market.
Company sizeAmbercrombie is a minor component of the A&F group.The A&F group’s largest firm is Hollister.

What is Abercrombie?

Abercrombie is one of the A&F group’s sibling firms. It is indeed a subsidiary of the American lifestyle store that concentrates just on the fashion industry of a younger demographic, notably those aged 7 to 16.

As it is a considerably younger age range, the items presented are also developed and styled with the fashion trends plus design features of this specific target group in mind.

It was established in 1998 and is the group’s smallest subsidiary. It was created to be the infantile form of the corporation on which it is based.

As a result, it was created with the intention of producing items of the same quality as the old firm, but for a much smaller and younger consumer group.

It was designed primarily for children aged 7 to 16, and it was advertised with the taglines “classic cool” and “Ambercrombie kids.”

Because of the company’s youthful and homogenous age group, the product design and style are not as diverse as those of the group’s other sibling firms.

Nevertheless, the firm was able to broaden A&F’s market range thus allowing this to serve a diverse market, catering to the requirements of both the old and also the young.

What is Hollister?

The A&F group’s most important subsidiary is Hollister. It is one of America‘s largest apparel retailers and one of the top five clothing companies, specializing in and developing items for the adolescent market.

This is the most significant rival of other comparable clothing manufacturers, such as Aeropostal, H&M, and Gap, and is also one of the highest-grossing corporations in the consumer garment sector.

Hollister, like its sibling corporations, manufactures goods for a specialized market. The firm expressly targets the adolescent market, especially the 14 to 18-year-old age range.

Therefore, Hollister items differ significantly from A&F products in that the design features and fashion components are geared toward a younger customer demographic.

This provides the parent firm a significant edge since Hollister allows it to grow into other segments of the apparel industry, notably the teen and adolescent segments.

Hollister has been a huge success for A&F since the items they sell have been a huge commercial success, bringing in huge sales numbers since its start in the year 2000. A&F has indeed been able to capture a large piece of the garment industry because of Hollister and its other sibling brands.

Main Difference Between Ambercrombie and Hollister

  1. Ambercrombie is a division of Ambercrombie and Fitch, an American apparel shop. Whereas, Ambercrombie’s sibling brand is Hollister.
  2. Ambercrombie is the earliest of the two organizations, originally founded in 1998. Whereas, Hollister was founded in the year 2000, making it a newer brand.
  3. Hollister is the company’s largest subsidiary. It is among the largest clothing firms in the United States. Whereas, Ambercrombie is indeed a sub-division of the A&F company and is considerably smaller.
  4. Ambercrombie caters to a specific age range of 7 to 16 years. Whereas, Hollister’s target buyer demographic is from 14 to 18, accounting for a sizable percentage of the market.
  5. Hollister is a significant company with a lot of rivalry from other firms like H&M, Gap, and so on. Whereas Ambercrombie is a smallish town, thus there isn’t much competition.

Conclusion

Ambercrombie and Fitch are among the world’s largest apparel merchants and, originally founded in 1892, are a few of the world’s oldest enterprises. A&F is present all over the world, including headquarters in a number of different countries.

Hollister is indeed the largest of the company’s subsidiaries and is also one of the largest apparel firms in America on its own.

Ambercrombie, where is a smaller company that contributes significantly to the group due to the diverse market segment that it serves.

Both firms cater to various segments of the market, giving A&F a broad reach in the garment sector and allowing them to manufacture particular items for their respective target audiences.

References

  1. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.575.7640&rep=rep1&type=pdf